Thanks to Net-A-Porter, sweating has never looked so good! Net-A-Porter’s latest launch, Net-A-Sporter is specifically dedicated to activewear. If you’re going to sweat, you might as well look good while doing it. The idea of crafting a sister site solely for women’s activewear has only come about 6 months ago. Net-A-Porter saw an opportunity and ran with it. It’s now fashionable to stay physically active and just about everyone is doing it. The president of Net a porter, Alison Loehnis, tells Telegraph, “We already carry some great activewear brands, such as Adidas by Stella McCartney, Lucas Hugh and NIKE and we wanted to build on our offering and broaden our buy to create a dedicated category for sport.” Currently, Net-A-Sporter has 10 fitness categories and will launch two more categories, sailing and ski, at a later date. They will offer 37 activewear brands from labels such as Lisa Marie Fernandez, Live The Process, Weargrace, Monreal London and Ballet Beautiful.
Although Net-A-Sporter is mostly performance-based sportswear, these are still pieces that can transcend into your everyday wardrobe. Leaving the gym and going to your favorite restaurant or preferred outing will no longer be a problem. Their category called “après sport” takes care of all of that. You can look good while at the gym and after.
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