Everybody has gotten used to hearing about the many American and U.K. based fashion, beauty, and lifestyle bloggers, but rarely do you hear about the many fabulous African-based bloggers. We’ve rounded up 6 of the most prestigious African-based bloggers that are making moves within their respective hometowns within Africa. These 6 marvelous trailblazers are not only pretty faces, but they are extremely hardworking individuals who have turned their hobbies into careers and have partnered with numerous prominent fashion, beauty, and lifestyle brands such as Vivo Activewear, Brand Fair, Anastasia of Beverly Hills, Body Blends, and NYX.
Sharon Murdia is the 26 year old blogger behind the fashion and beauty blog called This Is Ess. While browsing through her blog you will be able to find photographs of her personal style, beauty tips, and snippets of her personal life thrown in between. Categories such as travel, beauty, lifestyle (which includes personal advice, food recipes & restaurants, and home decor), personal style, and a wonderful wedding category where Sharon showcases her engagement story.
As you’ve probably guessed, this blog is a beauty destination that focuses on natural hair. The blog is ran by Aisha who shares her personal journey of being a natural haired woman as well as featuring a plethora of various topics pertaining to natural hair. The topics that she frequently covers are natural hair tips, styling advice, hair inspiration, and advice and tips to women who are new to the natural hair lifestyle. Along with Aisha’s natural hair blog she maintains a YouTube channel with over 11 thousand subscribers.
Melody Jacob is the lifestyle blogger and model behind her self-titled blog. Since her grade school years she has always had a love affair with fashion and the enjoyment of standing out in a crowd. Melody Jacob is a one-stop inspiration & information destination. You’ll be sure to find everything from health and fitness advice, beauty tips, personal styling, videos, collaborations, and so much more.
Beauty blogger Cynthia is the backbone behind Estrelaerva, based in Cape Town. Cynthia’s blog contains copious amounts of beauty based content such as product reviews from some of the most sought after beauty brands and much needed beauty tips, advice and tutorials. Cynthia is also a former junior beauty editor and social media manager for the Beauty Bulletin, one of South Africa’s largest online beauty communities.
Style by Silvia is ran by renowned Kenyan fashion stylist, Silvia Njoki. Her blog was birthed out of her passion of D.I.Y. fashion activities. Over the years Style by Silvia has evolved into an outlet to express her personal style. On her blog you will see many articles of her travels, hair and beauty tips, many pictures of Silvia’s toddler-aged daughter, and Silvia’s many D.I.Y. fashion projects.
Beauty In Lagos is a blog that focuses on all things beauty. You’ll see many tips and advice on makeup, proper skin care, product reviews and pictures of her fresh manicures on her weekly series called ‘Manicure Mondays’. In addition to her numerous beauty articles she shares tid-bits of her every day happenings in her lifestyle section and also owns Lago’s first online beauty directory.